When a business can bombard its userbase with marketing messages without the involvement of a telecom provider, you know things are changing. It does indeed seems like an idea that could put some agencies out of business. With a messaging app pushing out service messages, the humble, yet costly SMS could soon become redundant. We gave it a shot and set up tech2 as a business, and we were not charged a single rupee. Yes, WhatsApp allows you to list your business and keep in touch with your clients at no cost. What's different from the standard app? (Features) But with a messaging platform with millions of users like WhatsApp, the scope is a lot wider, wide enough to create a separate app because it needs to cater to a large number of businesses, be it your local grocery store, the government, professional services and even medical and health institutions.
In short, it's just an interface for the service end. Uber, the app-based ride hailing service for example, has two apps: the regular 'Uber' app for customers and an 'Uber Driver' app for drivers who run the cabs for the service. If you look up the Google Play Store, you will find plenty of apps that cater to business users.
In short, the customer will use the regular, WhatsApp app, while the business owner or manager uses the WhatsApp Business app. WhatsApp Business, simply provides an app or platform for businesses to interact better with their customers by providing updates, support and basically the option to run their business off their mobile phones, on WhatsApp, instead of heading elsewhere online. It has been design from the ground up to offer a concierge-like service for customers and will only be used by business owners. WhatsApp Business, is purely meant for businesses. Indeed, that is the one question that WhatsApp takes seriously. Let's just take a deep dive into what the business app offers over the standard WhatsApp app and then look into setting it up and getting your business profile up and running.
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